Referral Fuel Cookie Policy
Last updated: 17 December 2025
This Cookie Policy explains how Mas & Pas Limited (Company No. 11130731) trading as Referral Fuel ("Referral Fuel", "we", "us", "our") uses cookies and similar technologies when you visit our website(s), use our applications, or interact with Referral Fuel-hosted landing pages, referral links and related services (together, the "Services").
This policy should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files that are placed on your computer, smartphone or other device when you visit a website. Cookies contain information that is transferred to your device and allow the website to recognise your device.
Cookies can be:
- Session cookies, which expire when you close your browser; or
- Persistent cookies, which remain on your device for a set period or until deleted.
We may also use similar technologies such as pixels, local storage, session storage and SDKs. For simplicity, we refer to all of these as "cookies" in this policy.
2. How we use cookies
We use cookies to:
- operate and secure our Services;
- remember preferences and settings;
- understand how visitors use our Services;
- measure and improve performance;
- support referral attribution and fraud prevention (where enabled);
- measure the effectiveness of our marketing.
Certain third parties also place cookies on your device when you use our Services.
3. Categories of cookies we use
Cookies used on our Services fall into the following categories.
3.1 Strictly necessary cookies
These cookies are essential for the operation and security of our Services and cannot be switched off in our systems. They are usually set in response to actions made by you, such as logging in, submitting forms, or managing consent preferences.
Without these cookies, the Services cannot function properly.
3.2 Analytical / performance cookies
These cookies allow us to recognise and count visitors and to see how visitors move around our Services. This helps us improve how the Services work, for example by ensuring pages load correctly and users can find what they need.
3.3 Functionality cookies
These cookies allow the Services to remember choices you make (such as preferences or settings) and provide enhanced, more personalised features.
3.4 Targeting / marketing cookies
These cookies record your visit to our Services, the pages you have visited and the links you have followed. They may be used to make our marketing more relevant and to measure the effectiveness of advertising campaigns.
4. Cookies set by third parties
Some cookies are placed by third-party services that appear on or support our Services (for example, analytics providers, infrastructure providers, or fraud-prevention tools).
We do not control these third-party cookies. You should check the relevant third-party privacy and cookie policies for more information about how they use cookies and how you can manage them.
5. Cookies used on Referral Fuel services
5.1 Essential cookies
| Cookie name | Purpose | Provider | Domain | Expiry |
|---|---|---|---|---|
| csrf_token | Protects against cross-site request forgery and malicious activity | Referral Fuel | referralfuel.co | Session |
| consent_state | Stores cookie consent preferences | Referral Fuel / CMP | referralfuel.co | Up to 12 months |
| session_id | Maintains authenticated user sessions | Referral Fuel | referralfuel.co | Session |
These cookies are required for the Services to function and cannot be disabled.
5.2 Analytics / performance cookies
| Provider | Cookie | Purpose | Expiry | More info |
|---|---|---|---|---|
| Google Analytics (if enabled) | _ga, ga#, _gid | Measures website usage and performance | Up to 24 months | Google Privacy Policy |
| PostHog (if enabled) | ph_*, phid | Product analytics and usage insights | Up to 12 months | PostHog Privacy Policy |
Analytics tools may be enabled or disabled from time to time. Where required by law, these cookies are only set after consent.
5.3 Functionality cookies
| Provider | Cookie | Purpose | Expiry |
|---|---|---|---|
| Referral Fuel | ui_preferences | Stores user interface preferences | Up to 12 months |
5.4 Targeting / marketing cookies
| Provider | Cookie | Purpose | Expiry | More info |
|---|---|---|---|---|
| Google Ads (if enabled) | gcl* | Measures ad conversion performance | Up to 90 days | Google Privacy Policy |
| Meta / LinkedIn (if enabled) | fbp / li* | Marketing attribution | Varies | Provider policy |
Targeting cookies are only used where enabled and where required consent has been obtained.
6. Referral attribution cookies and hosted landing pages
Referral Fuel provides infrastructure that allows Business Customers to run referral programmes using referral links and hosted landing pages.
Referral attribution may rely on cookies or similar technologies to associate visits and actions with a referral source.
Important:
- Business Customers are responsible for ensuring that their referral programmes and landing pages comply with applicable cookie and marketing laws (including PECR).
- Where consent is required for referral attribution cookies, Business Customers must ensure appropriate notices and consent mechanisms are in place.
- Referral Fuel does not determine the legality of a Business Customer's configuration or disclosures.
7. How to manage or disable cookies
You can control cookies in several ways:
7.1 Cookie preference tools
Where available, you can manage non-essential cookies using the cookie banner or preference centre on our Services.
7.2 Browser settings
Most browsers allow you to:
- see which cookies are set;
- delete existing cookies; and
- block cookies altogether.
For more information, visit www.allaboutcookies.org.
7.3 Important note
If you block or disable all cookies (including essential cookies), parts of the Services may not function correctly or may be unavailable.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
9. Contact us
If you have questions about this Cookie Policy or our use of cookies, contact us at:
Email: info@referralfuel.co